Ecomm Carousel Content
The home fixture category on websites like Amazon, Wayfair, and Build is inundated with brands selling products similar to Fortune Brands Innovations. To compete with these brands, FBIN ecommerce teams constantly test and launch new content that resonates with consumers and builds brand awareness.
MY ROLE
Digital Designer, Art Director
AREAS OF FOCUS
Digital Design
CHALLENGE
With continuously growing product portfolios, brands within Fortune Brands Innovations struggled to maintain consistent and elevated ecommerce carousels across online platforms. A lack of time, a rotating team of designers and requestors, and a limited budget for photography often resulted in quick one-off assets that hardly represented the brands and products shown.
SOLUTION
Today, several FBIN brands have undergone reimagined carousel projects. I started with House of Rohl, creating a series of templates to serve their collection of seven brands with products from luxury kitchen faucets to bathtubs. This standardization helped with their position as a luxury brand and sped up the request-to-completion timeline, resulting in hundreds of assets serving tens of product lines.
We then used our learnings from the House of Rohl carousel projects to improve our Outdoors business. This group of brands was in dire need of a new carousel experience that utilized revamped branding. I art directed designer Claire Orr in her execution of standardized templates that featured defined type styles and content placement for consistency.
My most recent work is our best-in-class Figma template system that we built to support new Moen carousels. I collaborated with designer Jordan Conroy to brainstorm a solution that strategically highlighted product features, featured cross-sell opportunities, and told the story of the trusted Moen brand. This system relies on Figma tools like type styles and autolayout to ensure consistency at scale.
